LA Jackson establishes London Rubber Company and sells imported barber condoms and accessories.

The London Rubber Company (LRC) has the Durex brand registered.

Durex launches its first moistened condom.

Durex is the first brand to develop and use electronic testing.

Durex launches the first anatomically shaped condom.

Durex is the first condom brand in the world to advertise in many countries.

Durex is the first condom brand to adopt a Global "quality seal" as standard.

Durex launches a range of colorful and flavored condoms.

Durex is the first condom brand to set up a website. We now have 42 different websites for the countries in which we are represented.

Durex launches latex-free condoms. A new, non-allergenic material is used for the new product: the synthetic polyurethane developed by Durex is softer and more elastic than natural rubber latex.

Durex is the first condom brand to conduct and publish a worldwide sexual well-being survey.

Durex introduces Pleasuremax. This makes Durex the first condom brand to market a condom that is both ribbed and dotted.

Durex launches an exciting range of Play Lubricants.

Durex Network launches the Face of Global Sex reports, which explore aspects of sexual behavior and are created for the information of academics and policy makers.

To promote safe sex among young people, Durex encourages young people between the ages of 16 and 24 to create a unique poster on sexual health - a poster of adolescents for teens.

Durex supports the initiative “Condomize!” of the United Nations Population Fund at the International AIDS Conference in Vienna through a donation of 220,000 condoms.

Durex is bought by Reckitt Benckiser.

Durex introduces Performax Intense, a condom designed to assist in cumming together. With 5% benzocaine-containing inner coating and stimulating outer structure, it can help for longer and more intense sex.

Durex turns 90!